In early 2000 as Feminist Bookstore News (FBN) was beginning its twenty-fourth year, Carol Seajay, the mastermind behind FBN and the driving force throughout its lifespan, was alternately contemplating and ignoring the writing on the wall about the impact of the dramatic changes in the worlds of bookselling, the entire book publishing industry, and consumer commerce in general on FBN’s financial future. The writing on the wall was not hopeful and so she was also contemplating what might come next for her.